GIANT RED CAMERA BRIGHTENS UP ST. JAMES

Here is a perfect example of the exploration of the cinematic and the dead object: the article even refers to the piece as looking like 'one of those View-Master contraptions from the 1970s,' which allowed you to view stills and slides taken from movies. Here the dead object is re-incarnated, as the camera playfully allows you to view the movie in question (Blow-Up). 

This not only challenges our common understanding of the camera as generator of 'dead' or still images, but asks us to re-think our relationship to the film in terms of both its temporality, and spatiality (both how the film is viewed, in a giant camera; and where it is viewed, in a space that is used within the film itself).
Source: londonist.com
-Becca
http:// londonist.com/2009/07/giant_camera_brightens_up_st_james.php?gallery0Pic=2#galleryweeblylink_new_window